Your buyer portals. Built in minutes.
Marlin is the complete platform for building fully customizable B2B portals that handle any CPQ complexity, from simple orders to advanced product configurations. Your buyers get an intelligent assistant that meets them where they are, guides them through the process, and follows up automatically.
Quote request
Quote
CP-1234567
Verification
- Product configuration check
- Customer pricing rules
- Inventory reserve
- Shipment scheduling
Connected to the tools you use everyday
+ OthersEverything you need to sell smarter
Marlin combines a customizable buyer portal, configurable product catalog, and AI-powered assistant into one platform.
La Bella Cucina
Italian Restaurant
Preferred categories
Pasta, Sauces, Dairy
Last order
PAIREDBalsamic Vinegar
Modena IGP
€ 12.90
POPULARMozzarella
di Bufala 125g×12
€ 38.40
PAIREDArborio Rice
1kg × 6
€ 22.50
TRENDINGFresh Basil
Bulk 200g × 8
€ 19.20
Built around your buyer, not a generic catalog
Contracted pricing, personalized catalogs, and live inventory with accurate delivery dates - all surfaced automatically. Every buyer gets an experience that feels made for them.
Self-serve regardless of product complexity
Walk buyers through all options. Real-time previews show exactly what they're getting. Bring your existing configurators into Marlin and let guided selling do the heavy lifting.
Hi Brian, how can I help you today?
Search that understands your buyers
Forget keyword guessing. Buyers simply describe what they need and Marlin surfaces the right product instantly - no filtering, no frustration.
Automation and live support combined
Buyers get instant answers, auto-configured products, and automated follow-ups. The moment something needs a human touch, a rep steps in with the full conversation and context in front of them - ready to help straight away.
From catalog to portal in five steps
Get your B2B buyer portal up and running in minutes, not months.
Import your products from any source — ERP, PIM, spreadsheet, or API. Marlin structures and enriches your data automatically.
Use the visual editor to create product configurators — from simple dropdowns to parametric 3D models. Or plug in your existing ones.
Brand it, set up account-specific pricing, configure approval workflows, and define user roles. Your portal, your rules.
Feed it your product docs, pricing logic, and FAQs. The assistant learns your business and handles buyer questions autonomously.
Share the portal with your buyers. Monitor orders, quotes, and conversations from a single dashboard.
Works with your tools
Connect Marlin to your ERP, PIM, CRM, and the tools your team already uses.
And many more via API, webhooks, and Zapier.
Ready to build your buyer portal?
Get started for free and launch your first B2B portal in minutes.